Last article I discussed creating a Facebook Page for your business - so now what? The next step should be to get people to your company’s Facebook Page and start interacting with your visitors. Some ideas to generate interest are to offer a special deal, a contest or better yet something for free.
Facebook Pages come with standard tabs (Wall, Info, Photos, etc…) and adding your special offer might get lost if you post it on one of these tabs. By using an application (app) called Static FBML (Facebook Markup Language) you can add a custom tab just for your special offer. To add the tab, log into Facebook and navigate to http://www.facebook.com/apps/application.php?id=4949752878 (we also placed a link on our Facebook Page’s Favorite Pages area at www.facebook.com/ACTPLATINUM). Click the ‘Add to my Page’ link on the left navigation bar below the Static FBML logo. Once the app has been added click the ‘Edit Page’ link below your Company’s logo on your Page, then select the ‘Edit’ link under the Static FBML app. You will be able to add a title to your tab and the content, formatting the content is similar to HTML and a good reference is located at: http://wiki.developers.facebook.com/index.php/Allowed_FBML_and_HTML_Tags
You can add a form to your FBML tab to request and capture information about your visitors. If you are a Swiftpage or ACT! E-marketing customer you can embed a survey and to ask for specific data from your visitors, we have an example on our Facebook Page at: http://www.facebook.com/ACTPLATINUM?v=app_4949752878
Once the visitor completes your survey you will receive their form data via email to let you know they are interested in your offer.
If you are a Pro or Team subscriber for Swiftpage or ACT! E-marketing you will have a powerful integration feature for your surveys and ACT! database. You will be able to link your survey fields to your ACT! database fields and be able to download your survey responses as new contact records to your database. Once in ACT! you will be able to segment the contacts for targeted sales and marketing efforts and use the Smart Tasks feature new to ACT! 2011. List building made easy!
