Videos can be a great marketing tool to engage your prospects and customers. As examples, you can create videos that can capture your products or services in use, show off your amazing team, advantages over your competition, and provide testimonials of your business by your customers. With the widespread availability of video capturing tools, videos can be created on any budget size.
Using YouTube to host your videos will allow you to upload and share your videos, generating traffic to your website. YouTube is the leader in online video sharing sites and according to Alexa, the authority in website statistics, YouTube has the 3rd highest traffic rank for the entire web – capitalize on their traffic. YouTube is free and they also offer pay per click video promotion services.
Get Started – Sign up and create your YouTube account. As you enter the registration information keep in mind the most important item will be your User Name, this is used as your channel name. Be identifiable and make the User Name your company name, your brand or your website domain, for example our user name is ACTPLATINUM, our website domain, and our YouTube channel URL is www.youtube.com/ACTPLATINUM. (TIP: Use the same identifier for all of your social media pages.) Enter a Title for your channel, add tags – key words for people to find your channel, a profile description of your business, and your company website to link back and encourage visitors. You can upload your logo, change the background and use colors to match your business identity.
Upload Your Videos – Click the bright yellow Upload button, then optimize the video by entering the Title, Description and Tags loaded with key words that are important for searchers to find your videos and business. Place your company’s website somewhere in the beginning of the Description to generate traffic to your site. YouTube allows you to embed videos on other websites, so be sure to place a key video or two on your website’s homepage (we did on our homepage at www.actplatinum.com).
Join the Conversation – Start networking by subscribing to channels of your vendors, suppliers, associations, referral partners or customers and “Favorite” their videos that have relative content to your business. Your Favorites List can be displayed to your channel viewers. Link your Facebook and Twitter social media accounts with your channel that will send notifications to your Friends and Followers of new video uploads or favorites. We recently started our channel www.youtube.com/ACTPLATINUM featuring some of our great customers, add-ons for ACT! by Sage Software and Napkin Mike- please join the conversation!
