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	<title>Comments on: Postmortem on a Simply Terrible Email Marketing Campaign</title>
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		<title>By: A Simply Terrible Email Marketing Campaign &#124; The CRM Alliance ACT &#8230; &#171; crm like soft</title>
		<link>http://blog.thecrmalliance.com/postmortem-on-a-simply-terrible-email-marketing-campaign/comment-page-1/#comment-156</link>
		<dc:creator>A Simply Terrible Email Marketing Campaign &#124; The CRM Alliance ACT &#8230; &#171; crm like soft</dc:creator>
		<pubDate>Tue, 27 Oct 2009 02:47:24 +0000</pubDate>
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		<description>[...] original post here: A Simply Terrible Email Marketing Campaign &#124; The CRM Alliance ACT &#8230;   26 Oct 09 &#124; [...]</description>
		<content:encoded><![CDATA[<p>[...] original post here: A Simply Terrible Email Marketing Campaign | The CRM Alliance ACT &#8230;   26 Oct 09 | [...]</p>
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		<title>By: Dan Martell</title>
		<link>http://blog.thecrmalliance.com/postmortem-on-a-simply-terrible-email-marketing-campaign/comment-page-1/#comment-154</link>
		<dc:creator>Dan Martell</dc:creator>
		<pubDate>Mon, 26 Oct 2009 19:22:54 +0000</pubDate>
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		<description>Lori, awesome disection of that crappy email ;-).  Love it and couldn&#039;t agree more.

For what it&#039;s worth, I think email marketing works best when a) it&#039;s opt-in, b) you add value.

I&#039;ve gravitated towards the word &quot;Infopreneur&quot;.  I think with the massive amount of content were all creating these days (to build an audience) that it&#039;s a spot on representation of how we should look at email, blogging even twitter.

Thanks for the detailed post - great content!

Dan</description>
		<content:encoded><![CDATA[<p>Lori, awesome disection of that crappy email <img src='http://blog.thecrmalliance.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> .  Love it and couldn&#8217;t agree more.</p>
<p>For what it&#8217;s worth, I think email marketing works best when a) it&#8217;s opt-in, b) you add value.</p>
<p>I&#8217;ve gravitated towards the word &#8220;Infopreneur&#8221;.  I think with the massive amount of content were all creating these days (to build an audience) that it&#8217;s a spot on representation of how we should look at email, blogging even twitter.</p>
<p>Thanks for the detailed post &#8211; great content!</p>
<p>Dan</p>
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