In the last few years we have all thought that sending e-mail blasts is the way to generate new sales from new and existing customers.
Sure it’s inexpensive to send e-mails but it’s not the only effective way to get your message out. There is one type of media for marketing that some businesses have moved away from or totally abandoned in this economy primarily due to price!
Direct Mail is still a very viable and valuable part of any marketing campaign. Marketing Weekly just did a survey and found that 56% of marketers still plan on using direct mail as part of their campaigns for clients to get their message to the desktop or kitchen table. Here are some reasons why:
• Less mail is being delivered so your message/direct mail piece can standout more.
• People are inundated with e-mail and pay per click ads so your direct mail message arrives at their desk and sits there to remind them of you.
• They can’t delete direct mail and usually it will be passed around for others to read.
• Your direct mail piece doesn’t automatically get blocked by anti-spam filters or sent to junk mail folders and ignored.
Your investment in a direct mail piece including postage can be as little as $0.55 to $0.75 each. Send out 1,000 pieces of mail and if your product or service grabs a bunch of BIG DEALS then you are making up for the cost of the mailing and more!!
It’s also a good way for you to stay in front of prospects and customers without having to get through the email noise out there. But don’t give up on email.
You should use a mix of media when marketing to prospects and existing customers. You should be using direct mail, email, fax, telemarketing and follow-up calling to get your message or offer out.
We are here to help you automate your marketing using many different resources of media to deliver your message. Give us a call at 508-226-4565 to discuss with us how we can help you increase your sales and marketing automation.
