Comments on: Why CRM Projects Fail

By: M. Scott Schaffernoth

M. Scott Schaffernoth — Wed, 09 Sep 2009 19:57:53 +0000

Craig – I concur on the issue of requiring the users to step up and use the system.

At the end of the day, as much as people say they want to improve things, improvement is a change, and many are afraid of change.

By: Craig Klein

Craig Klein — Mon, 15 Jun 2009 22:50:12 +0000

Great article Aaron!

You’ve nailed them! At SalesNexus we see customer after customer who’s spent thousands of hours and dollars to end up failing to achieve their goals.

Honestly, its not easy. Having an experienced hand to guide your company through the process is key.

The most common failing of companies implementing CRM that I see is that management is not willing to make use of the CRM a requirement. They’re afraid to run off their sales staff.

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Mon, 15 Jun 2009 19:32:33 +0000

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